Brevo Review: Is Brevo the Best Marketing Solution for You?

Bravo, formerly called Sendinblue, is an all-in-one marketing solution offering email marketing, sales CRM, Live Chat, and more. As with any marketing platform, Brevo claims itself as the best option to help boost your business.

However, examining a tool’s performance according to its price is crucial before making a business decision. So, If you’re thinking about choosing Brevo, keep reading.

In this Brevo review, we’ll thoroughly inspect all its features and evaluate its performance based on our research, so you can determine if it’s the right fit for your needs.

Key Takeaways of This Brevo Review

Round 1: Introduction to Brevo:

Brevo (formerly Sendinblue) is a comprehensive CRM suite that offers a range of marketing and customer relationship management tools across multiple channels such as email, SMS, WhatsApp, and chat.

Founded in 2012 by Armand Thiberge, Brevo has grown and evolved to meet the changing expectations of customers who seek more personalized experiences.

The decision to rename the company stemmed from the realization that the product had outgrown its original name. While Sendinblue initially focused on providing a platform for sending newsletters, the company’s growth and expansion into new markets and product offerings made it clear that the name no longer reflected the breadth and depth of its capabilities.

Recognizing the changing behavior of today’s customers, Brevo changed its name and aimed to empower businesses of all sizes to create personalized, meaningful connections with their audience with its comprehensive sales and marketing tools.

Currently, over 500,000 customers use Brevo as their sales and marketing platform, including popular and growing brands like Michelin, Ebay, Sodexo, Huawei, Carrefour, and more.

Round 2: Key Features of Brevo and Weighing the Performance

Brevo has four different platforms:

Now let’s take a detailed look at each platform’s key features and examine how Brevo performs as a platform overall:

1. Lead Generation:

Brevo’s lead generation capabilities include a powerful sign-up form, landing page, and feature under its Marketing Platform, which you can use to grow your contact lists and maximize conversions.

With Brevo, creating signup forms is easy, thanks to its drag-and-drop design tool. You can customize the layout, add custom fields and buttons and attach it to the most popular website builders like WordPress or Shopify to collect customers’ emails.

On the other hand, with its landing page feature, you can easily promote your brand, highlight special offers, and showcase products or events. The drag-and-drop design interface allows you to create professional landing pages without any coding skills, customizing everything from layouts to colors and fonts.

Adding forms to your landing pages allows you to collect valuable leads and share gated content, encouraging visitors to provide their contact information.

In addition, Brevo lets you share your landing pages and signup forms through various channels, such as emails, ads, and social media, to maximize reach. This ensures your mobile-friendly landing pages are easily accessible and shareable across platforms.

Furthermore, Brevo supports a double opt-in process to comply with GDPR, sending confirmation emails to obtain consent from new subscribers.

2. Email Marketing:

Brevo’s email marketing capabilities offer a comprehensive solution to grow your brand and revenue.

With advanced segmentation, contacts can be targeted based on behavior, interests, geographics, gender, age, and any other details to let you send highly personalized and relevant emails to each subscriber.

Furthermore, you can manage your contact lists at no extra cost, as Brevo’s pricing plans are based on email sending volume rather than the number of contacts (we will talk about the pricing later).

The platform also offers a user-friendly Drag & Drop editor that you can use to design stunning emails without needing graphic design skills. You can also choose from 40+ free templates and customize them to match your brand.

Regarding email automation, Brevo offers to deliver the right message immediately, with automated welcome series and abandoned cart emails.

It also offers a visual automation builder to create custom workflows based on your specific conditions.

However, Brevo’s email automation capabilities are not as robust as its main competitors, as it does not offer many built-in workflow templates.

But if we consider its pricing, the performance is okay.

On the other hand, according to the Email Deliverability Report, Sendinblue (now Brevo) scored 80.63 % in a deliverability test in June 2024, which is a decent ra

3. SMS Marketing

Brevo offers a comprehensive SMS marketing solution under its Marketing Platform. With its cutting-edge transactional SMS technology, you can stay up-to-date with real-time updates and automated alerts, ensuring your customers never miss a beat.

The best part? Setting up SMS messages with Brevo is quick and easy, requiring no complex setup.

You can create customized SMS campaigns that capture customers’ attention in 160 characters or less, making it the perfect way to stand out in today’s crowded digital marketplace.

With Brevo’s advanced segmentation capabilities, you can connect with their target audience by tailoring their messages based on location, preferences, purchase history, and more.

Brevo also offers detailed campaign reports and statistics, providing invaluable insights into which strategies are effective and which need refining.

4. Social Media Marketing:

Brevo’s Marketing Platform also comprises robust social media marketing capabilities. With Brevo, you can effectively engage with your target audience on social media like WhatsApp and Facebook.

With WhatsApp, you can take advantage of the platform’s massive user base of over 2 billion active users by creating profiles and engaging in two-way dialogues and multimedia campaigns.

Brevo streamlines campaign management by allowing you to handle replies directly within the platform, making it easier to track customer interactions.

Additionally, Brevo seamlessly integrates with Facebook ads, allowing you to expand your reach and track campaign performance.

You can create highly effective campaigns that resonate with your audience by customizing Facebook ads with target audiences, scheduling, budgeting, and compelling text and calls to action.

5. Conversation

Brevo offers a live chat and automated Chatbot tool under its Conversation platform. You can use Brevo’s live chat tool on your website or mobile app to provide instant support and personalized customer interactions.

Popular website platforms like WordPress, Shopify, and others are supported. You can customize the chat widget to match your business’s branding, ensuring a seamless and consistent customer experience.

In addition, you have the flexibility to define their operating hours and receive notifications so that they can respond to queries promptly via a mobile app.

The chatbot feature is another highlight of Brevo, providing 24/7 customer service through pre-defined questions and automated responses. Chatbot scenarios can also be tailored based on the webpage visited; for instance, you can decide when to pop up the chatbot, making it a powerful tool for businesses looking to increase customer engagement.

Brevo also adds contacts to its CRM, helping you automatically collect and store your engagement data on your sales and marketing databases.

6. Sales Platform (CRM)

Brevo offers a robust CRM system under its sales platform, and it is free, making it the perfect solution for businesses that want to manage their leads, track deals, and drive revenue growth without breaking the bank.

The CRM system is robust; it has all the modern customer relationship management tools, including deal tracking, pipeline management, automation, meeting management, shared inbox, analytics, and more.

With customizable pipeline management and automation features, the sales process becomes a breeze. Furthermore, Brevo boasts seamless video conferencing tools for easy client meetings, while a shared inbox ensures that team members stay on the same page with shared customer emails, tasks, and notes.

One of the standout features of Brevo’s CRM is its ability to analyze past conversations, providing valuable customer insights that can help businesses make informed decisions.

With all leads and deals consolidated in one place, businesses can streamline their lead management efforts and achieve their targets more efficiently.

7. Transactional email

Besides all the other platforms, Brevo features a dedicated platform for transactional emails for e-commerce stores and others who must send transactional emails the most.

Brevo does not just send you transactional emails. With Brevo, you can customize transactional templates effortlessly, catering to individual customer names, prices, and products.

And the platform seamlessly integrates with primary CMS tools via SMTP relays, webhooks, or plugins, providing a hassle-free experience.

In addition, Brevo offers a free inbound parsing feature, allowing businesses to engage in two-way communication with their customers. And developers can work with familiar programming languages such as PHP, Node, and Python using Brevo’s API libraries.

Moreover, Brevo’s flexible pricing options enable you to select the email volume that suits your needs, connecting with your customers at every touchpoint and empowering you to build lasting relationships with them.

8. Analytics and insights

Brevo comes with mid-level analytic reporting tools with a clean dashboard view. You will see all your analytical reports in two sections.

Also, you can integrate your Brevo with popular third-party apps like Google Analytics to get more advanced analytic reports like-

9. Integrations and functionalities

Brevo provide over 100 well-known integrations for various functions such as CRM, E-commerce, Productivity, Payments, Design, Security, Billing, Ad Management, List Management, and Surveys.

Additionally, you can easily connect your Brevo account with Zapier to access over 1,000 more applications.

Brevo also has a powerful API, which you can use to build custom integrations for your specific need. And integrating with third-party tools is smooth; you won’t face any significant issues while integrating.

10. Customer Support

Brevo delivers 24/7 customer support to its users, and the customer support team has a good reputation for providing incredible customer support.

Whenever you run into a conflict using any of Brevo’s tools- you can request help via the following support channels-

Additionally, Brevo has a vast knowledge base loaded with valuable articles and video tutorials, which you can go through to find your solutions yourself. You can also join their community on social media to engage with other users and find new ways to use the platform.

Furthermore, if you need exclusive help with email marketing, Brevo offers a free email marketing course on Brevo Academy.

11. Ease of use (The dashboard interface)

Brevo is an innovative marketing solution that is easy to set up and navigate. You will find Brevo straightforward, even if you are new to email, SMS, and social media marketing.

All the necessary guidelines are available online, and the system remains stable and responsive. You can easily access all the tools and different platforms, and their features on each platform’s dashboard, and the overall interface is designed with a clean, minimalistic look.

Even if you are new to advanced CRM features, you will easily find guidelines on Brevo’s knowledge base. And if you run into any issues, the support team is available to assist you promptly.

Round 3: A Close Look at Brevo’s Pricing Plans:

A. Pricing for Brevo’s Marketing Platform

B. Pricing for Brevo’s Conversation Platform

C. Pricing for Brevo’s Sales Platform

D. Pricing for Brevo’s Transaction Email Platform

Round 4: Summing up Brevo’s Pros and Cons:

A. Top Advantages of Brevo

B. Some Limitations of Brevo

Round 5: The Conclusion: Who Should Use Brevo?

Brevo (formerly Sendinblue) has become an all-in-one solution for customer relationship management by offering a wide range of powerful features, including lead generation, email marketing, customer support, and more.

Its free CRM software makes its pricing reasonable.

So, if you run a mid-sized organization and need a reliable marketing solution that offers email marketing, SMS, CRM, lead generation, and other features under the same umbrella, you can go with Brevo.

Although some users may find limitations in advanced automation options, Brevo remains a reliable solution for its ease of use and adequate customer support, which will help you achieve your marketing goals.