Drip Vs TinyEmail: Choose the Right Email Solution in 2024

Email marketing continues to be an indispensable communication tool with an average ROI of 4200%, serving businesses with efficient customer engagement.

However, with a vast array of email service providers available in 2024, it can be challenging to navigate the options and determine which one is the perfect fit.

Two popular contenders in the email space are Drip and TinyEmail. And if you need guidelines to choose between these two options, continue reading.

In this Drip vs TinyEmail comparison, we will compare each platform’s features and benefits with each other so that you know the truth and choose the tool that suits your needs and budget.

Key Takeaways of This Drip Vs TinyEmail Battle

Round 1: An Overview of Drip and TinyEmail

A. What is Drip?

Drip is a leading email marketing platform founded in 2012 by Rob Walling and Derrick Reimer.

With a focus on optimizing email marketing efforts, Drip caters to a diverse customer base, including SMEs and giant corporations in industries like e-commerce and SaaS.

The platform was acquired by Leadpages in 2016, and it continues to innovate, providing excellent customer support and integration capabilities.

B. What is TinyEmail?

TinyEmail is a relatively new email marketing platform founded by Seamas Egan, a seasoned IT professional with ten years of experience.

Though its recent launch, the platform has garnered significant attention from email marketers for its simplicity and competitive pricing.

Like all the other email marketing tools, TinyEmail claims to help you launch email marketing campaigns that convert your subscriber to a customer.

Round 2: In-Depth Performance Comparison: Drip Vs TinyEmail

To evaluate the performance of Drip and TinyEmail, we will examine their features and see how they perform blessed on the following aspects (A-J) of modern email marketing software.

A. Lead Generation

Lead generation denotes capturing customer data, and modern email marketing tools offer some built-in lead generation tools. Here is how Drip and TinyEmail perform in that standard:

A1. Sign Up Form Builder

Both Drip and TinyEmail offer pre-built templates for Embedded and Popup forms with a drag-and-drop editor. You can edit texts and images, add custom fields, and import HTML codes for a custom design. Both function pretty similarly.

A2. Lead Scoring

Drip offers a powerful lead-scoring tool that you can use to rank your subscribers on a scale based on their perceived value to your organization, helping you qualify leads efficiently.

However, with TyniEmail, you do not get the lead-scoring tool.

A3. Landing Page Builder

Both do not offer landing page builders yet. However, you can integrate with third-party tools like “Leadpages” for landing pages.

B. Email List Segmentation

Segmentation allows you to group your subscribers based on the audience’s behavior, demographics, interests, and as you want. It enables you to target specific customers and send personalized emails to them in bulk.

Let’s evaluate both tool’s contact segmentation capabilities:

B1. Groups, Tags, and Custom Fields

With Drip and TinyEmail, you can group your subscribers by their behaviors (open or click history), demographics (age, country, gender), purchase history, time zone, past interactions, and more.

You can even set your own rules (custom fields) for grouping them and assign tags to sort from your groups for better visualization.

Both are quite similar in terms of segmentation.

C. Email Design & Formatting

The key feature of modern email marketing software is that it offers tons of pre-designed email templates with a drag-and-drop email editor so that you can generate personalized emails without coding.

Let’s examine how Drip and TinyEmail perform on Email Personalization Tools criteria:

C1. Pre-designed Templates

Both Drip and TinyEmail have pre-built templates available. However, TinyEmail offers a more extensive (550+ AMP Templets) selection of templates in its gallery whereas Drip provides only 50+ templates for it’s users.

Additionally, TinyEmail’s templates are powered by APM technology, making them more responsive than Drip’s.

C2. Drag-and-Drop Builder

Both Drip and TinyEmail have a user-friendly drag-and-drop email builder that allows you to easily customize email templates with text, color, and media files.

These two platforms also allow you to import custom HTML codes if you need a custom email design. So they provide quite similar performance in this feature.

D. Automation and AI

Automation and artificial intelligence is the most crucial aspect of modern email marketing tools that streamline various aspects of your marketing effort, such as marketing automation, writing email copy, and more.

Let’s weigh how both tools perform with respect to Automation and AI Tools:

D1. Email Automation

While both tools, Drip and TinyEmail, offer an abandoned cart and welcome newsletter, Drip stands out with its robust drip automation.

Drip’s drip automation allows you to set up complex, multi-step email sequences triggered based on specific user actions or predefined conditions.

In comparison, TinyEmail does not provide the same level of sophistication in its email automation capabilities.

D2. Automation Workflow Recipes

Drip also stands out for its visual automation builder with over 15 built-in workflow automation recipes, which presents a user-friendly interface to create complex automated campaigns.

On the other hand, TinyEmail is yet to offer pre-built workflow recipes and a visual automation builder.

D3. AI Writing Assistant

TinyEmail offers a dedicated AI writing assistant to help you generate email subject lines automatically. The platform is working on launching a full-fledged AI copywriter.

However, Drip does not offer such an AI writing assistant.

E. Analytics and Reporting

Analytics and reporting involve visualizing crucial data of your campaigns as open rates, click-through rates, conversion rates, subscriber growth, and others, so you can find out the pitfalls of your marketing efforts and run more targeted email marketing campaigns next time.

E1. Analytical Tools

Both platforms offer a dedicated dashboard comprising interactive charts and graphs to visualize your data so you can analyze the performance of your email marketing campaigns and export reports in CSV or other files.

They both are very close to each other.

E2. A/B Test

Drip offers a powerful A/B testing tool to track two email campaigns’ performances simultaneously to see which performs better.

However, TinyEmail is still working on launching an A/B testing tool.

F. Deliverability Rate

A high deliverability rate indicates the successful delivery of your emails to recipients’ inboxes, avoiding being flagged as spam or bouncing. Let’s check both tool’s performance:

F1. Deliverability Score

Drip has a deliverability rate of 73.7% (according to the Email Tool Tester). On the other hand, no reliable data is available regarding TinyEmail’s specific deliverability rate.

However, TinyEmail claims to have a machine learning and AI engine that automates the IP Warmup process, which is designed to ensure high deliverability.

G. Integrations and Functionalities

Integrations enable your email marketing platform to connect with other software services and enrich functionalities. For instance, you can integrate with popular lead-generation platforms for landing pages and many more. Here is how our contenders perform:

G1. Native Integrations

Drip offers a broader range of native integrations (About 150+), allowing you to seamlessly connect with various software services, while TinyEmail relies on Zapier to access popular integrations (About 1000+ with Zapier).

G2. API Integrations

Both Drip and TinyEmail provide robust and reliable APIs, allowing you to develop custom integrations tailored to your needs.

H. Ease of use

An ideal email marketing tool should feature a user-friendly interface, simplifying navigation and task execution for efficient email marketing management.

I. Customer Support and Knowledge Base

Reliable customer support is crucial when using an email marketing tool. It ensures prompt assistance and guidance whenever you encounter issues or have questions about the tool’s features and functionalities.

J. Pricing Plans Comparison

J1. Free Plan

Unfortunately, Drip does not provide a free plan, whereas TinyEmail offers a free account option.

With TinyEmail’s free account, you can access 500 subscribers, generate 15 subject lines with the AI writer, send welcome newsletters, and abandon cart emails with basic analytics.

J1. Paid Plans

Drip offers only one pricing plan ($39 per month), with multiple pricing options in TinyEmail.

TinyEmail does not bar you from the subscriber’s limit. And TinyEmail charges you $25 for up to 25K emails with its Standard plan; $75 for the Pro plan.

Round 3: Calculating the Advantages and Disadvantages

A. Advantages of Drip

B. Disadvantages of Drip

C. Advantages of TinyEmail

D. Disadvantages of TinyEmail

Round 4: Final Words: Which Email Solution is Right for You?

Choosing the right email solution depends on your business needs and budget. For instance, if you are just getting started with email marketing, it would always be ideal, to begin with a less expensive tool so that you can practice and develop your skills.

Now, let’s look at when you should use Drip and when TinyEmail.

1. Who Should Select Drip?

Drip is recommended if you run an e-commerce store and seek mid-level email marketing features, including drip campaigns and pre-built automation recipes.

Drip is also known for offering decent segmentation, an intuitive email builder, and powerful reporting features.

One of the central selling points of Drip is that the platform’s “drip campaign” feature is quite powerful, enabling you to send a series of personalized emails automatically to the target audience, and the platform is still less expensive than some of its competitors.

2. Who Should Select TinyEmail?

TinyEmail is a relatively new email marketing solution. However, the platform is continuously working on launching new features.

So, if you need a basic email marketing automation tool at a minimum cost, TinyEmail should be chosen. Even with the free plan, its decent audience segmentation and AI headline generation tool make it an excellent Drip alternative for small businesses or a growing e-commerce store.