6 Mailerlite Alternatives for More Effective Email Campaigns

MailerLite is a popular email marketing tool that has gained traction in the marketing community for its user-friendly interface and affordable pricing plans.

However, as with any tool, Mailerlite lacks in some areas that may make it inappropriate for many users. This is where exploring MailerLite alternatives comes into play.

Thus, if you are looking for a Mailerlite alternative, keep reading; this blog post will delve into the top six best MailerLite alternatives so that you can find a better substitute and create more effective email campaigns.

Top 6 Best Mailerlite Alternatives to Replace Mailerlite in 2024

Many email marketing solutions are out there, so it took us time to research and find the six most appropriate Mailerlite replacements!

To visualize how each email marketing service competes with Mailerlite, first, we will give you an overview of each Mailerlite competitor and later dive into the reasons that make the platforms worth selecting.

Let’s start with the list:

1. ActiveCampaign- The Most Appropriate Mailerlite Alternative for Advance Automation

ActiveCampaign is a comprehensive marketing platform offering various sales and marketing solutions, including email automation, CRM, and sales automation.

It was founded in 2003 by Jason VandeBoom, the company’s CEO. Currently, over 150,000 businesses in 170 countries are using ActiveCampaign to grow their business, including enterprises like The Morning Coach, Hipcooks, Uplift, Cancer Wellness Support, and more.

ActiveCampaign Pricing

ActiveCampaign’s email marketing solution has four pricing plans, including a 14-day free trial.

The Key Similarities Between Mailerlite and ActiveCampaign

Why Choose ActiveCampaign over Mailerlite?

More Advanced Automation with Conditional Content:

ActiveCampaign offers more robust automation features with 850+ automation recipes, conditional content, and predictive email sending, allowing you to create highly personalized customer journeys based on user behavior and conditions. Mailerlite also offers email automation and dynamic content, but ActiveCampaign’s wide range of prebuilt recipes gives it an edge!

Advanced Event and Site Tracking:

ActiveCampaign’s advanced event and site tracking feature allows you to track customer behavior on your website and use that data to send the visitors exactly what they love. Such advanced visitor teaching is unavailable in Mailerlite.

Why Choose Mailerlite over ActiveCampaign?

More Affordable Pricing:

Mailerlite offers more affordable pricing plans. When ActiveCampaign’s lite plan costs $99 monthly for 5,000 subscribers with limited features, you get Mailerlite’s advanced plan for 5,000 subscribers at $35 per month.

Built-in Website Builder

Besides email marketing tools, Mailerlite offers a built-in website builder. You can use it to create blog sites or even create eCommerce stores to sell your physical or digital products right from the Mailerlite account, which is unavailable in ActiveCampaign.

Verdict

If you’re seeking more advanced email campaign automation and analytics features, select ActiveCampaign. However, if you need a more affordable email marketing service with a dedicated website builder, Mailerlite would be a better selection.

2. Constant Contact- Best Alternative to Mailerlite with Built-in Document Storage

Constant Contact is a popular email marketing tool enabling businesses to create and manage email campaigns and other digital marketing services for over 25 years.

Founded in 1995 by Randy Parker, and the company keeps growing with the current CEO Frank Vella. Now the platform serves over 600,000 customers worldwide, including many large and small businesses, organizations, and nonprofits.

Constant Contact Pricing

Constant Contact offers its email and digital marketing solutions with three pricing plans, and all the plans come with a 60-day free trial.

The Key Similarities Between Mailerlite and Constant Contact

Why Choose Constant Contact over Mailerlite?

Built-in AI Content Generator:

Constant Contact now offers a new AI Content generator that allows email marketers to write their first draft of the email copy with the help of AI. The feature also recommends subject lines using machine learning technology unavailable in Mailerline. And currently, Constant Contact users can use its AI content generator for free.

Advanced Social Media Marketing:

Constant Contact’s built-in social media marketing feature allows you to manage and schedule posts and social ads across multiple social media platforms from within the platform. You can create and share content, engage with your followers, and track your social media performance all in one place. And such robust social media post creator and social campaign scheduling are unavailable in Mailerlite.

Built-in File Storage:

Constant Contact’s built-in file storage feature allows you to upload and store files like images and documents directly on the platform. Constant Contact provides 1, 10, and 25 GB storage capacity with its lite, standard, and premium plan, which is unavailable in Mailerlite.

Why Choose Mailerlite over Constant Contact?

More Affordable Pricing Plans:

When Constant Contact’s paid plan starts at 12 per month for up to 500 subscribers, Mailerlite offers you its basic plans at $9 per month for up to 1000 subscribers. On the other hand, if you go with Constant Contact’s Premium plan, it will cost you $80 for 500 subscribers, while Mailerlite offers its Advanced plan with 15K subscribers at $77!

In addition, Mailerlite offers a free plan with limited features with up to 1,000 subscribers, making it an excellent option for small businesses or those on a budget.

Verdict

Mailerlite would be the better choice for small businesses prioritizing affordability with a dedicated website and email builder. However, Constant Contact may be the better choice for users who require a dedicated AI copywriting tool and better social media management with built-in file storage.

3. ConvertKit- The Most Beginner Friendly Mailerlite Alternative

ConvertKit is an email marketing automation tool that targets professional bloggers, authors, and creators. It was founded in 2013 by Nathan Barry (the CEO) with a vision of creating a platform to help others grow their business.

And since its beginning, ConvertKit has grown to serve over 575,853 customers worldwide and become a go-to tool for bloggers and creators looking to engage their audience, including Neal Patel, Arnold Schwarzenegger, Mandy Moore, Tim Ferriss, Chris Guillebeau, and more.

ConvertKit Pricing

ConvertKit offers its email marketing solution with free and two paid plans. All the paid plans come with a 14-day free trial.

The Key Similarities Between Mailerlite and ConvertKit

Why Choose ConvertKit over Mailerlite?

Robust Email Customization:

ConvertKit offers a more user-friendly drag-and-drop editor with clean formatting options, making crafting texts easier. And regarding prebuilt templates, ConvertKit offers slightly more appealing landing pages and email templates. The editor also includes an image library for free, unique images.

Simple Automation Builder:

ConvertKit’s visual automation builder is much simpler if we compare it with Mailerlite. With its drag-and-drop feature, you can easily customize the customer journey using various “yes” and “no” conditions. Mailerlite also offers a visual automation builder but is less intuitive than ConvertKit.

Why Choose Mailerlite over ConvertKit?

Better Pricing:

Though Mailerlite and Convertkit offer free plans, Mailerlite’s free plan comes with more subscribers. And regarding the paid plan, when Convertkit’s basic plan starts at $9 for 300 subscribers, Mailerlite offers its basic plan with 1000 subscribers at $9.

Higher Email Deliverability:

Email Tool Tester says Mailerlite’s email deliverability rate is slightly higher than ConvertKit’s. On their recent test, ConvertKit scored 88.2, and Mailerlite scored 95.2 regarding deliverability. Though we can not say ConvertKit’s deliverability is bad, Mailerlite wins.

Verdict

If your business needs a more beginner-friendly email automation tool with more stunning email and landing page templates, go with ConvertKit. But if you need a decent email marketing platform at an affordable price with a higher email deliverability rate, go with Mailerlite.

4. Mailchimp- The Most Advanced AI-Powered Mailerlite Alternative

Mailchimp is one of the prominent email marketing platforms founded in 2001 by Ben Chestnut and Dan Kurzius. Ben Chestnut has been the CEO of Mailchimp for the last 21 years and sold it to Intuit in 2021.

As of 2024, the company continues to grow with the new CEO Rania Succar, with over 12 million customers worldwide.

Mailchimp Pricing

Mailchimp offers four pricing plans for its email marketing service, including a free plan. All three paid plans come with a 30-day free trial.

The Key Similarities Between Mailerlite and Mailchimp:

Why Choose Mailchimp over Mailerlite?

Built-in AI Content Generator:

Mailchimp’s new AI content generator allows you to craft your email copy within a few seconds. Its advanced machine-learning technology will give you multiple versions of persuasive email bodies and subject lines based on your prompts, which is unavailable in Mailerlite!

More Advanced Audience Nurturing and Analytics:

Mailchimp’s audience management features work nearly like a CRM system. With its advanced segmentation and contact profile feature, you can target specific groups of subscribers based on criteria such as location, purchase history, and behavior to create detailed subscriber profiles, including their contact information and activity history.

And with its AI-Powered predicted demographics feature, you can predict subscribers’ age and gender and get valuable insights into your audience to help you create a more personalized campaign.

Why Choose Mailerlite over Mailchimp?

Cost-Effective Pricing:

MailerLite’s paid plans are more affordable than Mailchimp! When Mailchimp offers its essential plan at $13 per month for 500 subscribers, Mailerlite offers its basic plan at $9 per month with 1000 subscribers, which can be ideal for a growing business.

Easy to Use:

MailerLite’s user interface is clean and intuitive, making it easy for beginners to create and send emails. Mailchimp, on the other hand, has more advanced AI-powered tools, so it has a steeper learning curve and can be overwhelming for new users.

Verdict

If you need AI-powered email marketing tools (AI content, insights, and others) with a higher brand value, go with Mailchimp. On the other hand, if you are starting or need something affordable and easy to use, go with Mailchimp.

5. GetResponse- Best Alternative to Mailerlite for All-in-one Marketing Solution

GetResponse is an email marketing software helping businesses create and send email campaigns, automate their marketing processes, and analyze results.

Founded in 1997 by Simon Grabowski, the platform has evolved over time as a complete marketing hub with many features. Simon Grabowski remains the company’s CEO, and as of now, over 100,000 customers worldwide are using Getresponse as their daily marketing tool.

GetResponse Pricing

Getresponse comes with five pricing plans, including a free plan, and all the paid plans offer a 30-day free trial.

The Key Similarities Between Mailerlite and ActiveCampaign

Why Choose GetResponse over Mailerlite?

All-in-One Marketing Platform:

Getresponse offers a wide range of marketing tools, including-

And all these make Getresponse an all-in-one marketing hub that you will not need to get out of the platform for your business needs.

New AI Email Creator:

Lately, Getresponse launched its new AI email creator that took AI email creation to the next level. It generates not only an email copy but also a responsive email design to save you time—all you have to do is give instructions and customize the output to start a campaign instantly.

Why Choose Mailerlite over GetResponse?

Better deliverability:

A recent study of Email Tool Tester shows that Mailerlite has a higher email deliverability rate than Getresponse. On the test, Getresponse scored 82.1 points, and Mailerlite scored 95.2, which indicates that Mailerlite has a better email deliverability rate!

More Affordable Pricing:

Mailerlite is a more affordable tool than Getresponse, as it does not offer many features! When Getresponse offers its basic email marketing plan at $15.38, Mailerlite offers its Advanced plan at $19. And Getresponse’s pricing goes up as you add more features.

Verdict

If you need an all-in-one marketing platform with robust sales and marketing features, you can go with Getresponse. Likewise, if you need email marketing software with decent deliverability and a website builder, you can select Mailerlite.

6. Sendinblue- Best Alternative to Mailerlite with Dedicated CRM Tools

Sendinblue is an email automation software founded in 2012 by Armand Thiberge; it started with a vision to create an effective marketing platform accessible to all businesses.

The CEO of Sendinblue is currently Armand Thiberge, and as of 2024, Sendinblue serves over 400,000 customers worldwide, including renowned brands like Carrefour, Haribo, Amnesty International, Vide Dressing, and more.

Sendinblue Pricing

Sendinblue comes with four pricing plans, including a free plan, and all the plans come with a 14-day free trial.

The Key Similarities Between Mailerlite and Sendinblue

Why Choose Sendinblue over Mailerlite?

Built-in CRM System:

Sendinblue offers a built-in CRM (customer relationship management) system that you can integrate with your email marketing system for free! And after integrating the CRM tool, you can create interactive sales pipelines and nurture your leads within the CRM system for a more robust selling experience, which is unavailable in Mailerlite.

More Marketing Features Like Advanced SMS Marketing:

Sendinblue provides its Transactional Emails and SMS marketing features (SMS customization) under one single pricing, which you can get with Mailerlite, but you have to get its “Transactional” (Transactional Emails and SMS Marketing) plan.

Sendinblue also offers WhatsApp marketing campaigns and a live chat tool that you can integrate with your website to provide better customer support.

Why Choose Mailerlite over Sendinblue?

Better Deliverability and Built-in Website Builder:

On the same test of the Email tool tester, Sendinblue scored 81.07, while Mailerlite scored 95.2. And besides the email marketing features, Mailerlite offers a built-in website builder unavailable in Sendinblue.

Verdict

Both email platforms are pretty similar, but if you need an email marketing tool with a robust CRM system, LiveChat, SMS marketing, and analytical features, you can choose Sendinblue. Similarly, if you need a decent email tool with higher deliverability and a website builder, select Mailerlite.